I’m a senior commercial and retail leader with more than 30 years’ international experience across cruise, travel retail, premium brands and hospitality. Most recently Head of Retail at MSC Cruises, I led retail strategy and performance across 25+ ships, working from the boardroom to the shop floor.

Having worked as an operator, concessionaire, brand partner and entrepreneur, I bring a rare 360-degree perspective. Today, I advise businesses on commercial growth, retail transformation, operating models and guest experience, combining independent strategic thinking with the practical experience to turn plans into measurable results.